The blue in the blue jeans:

This organic denim doesn’t have fixing agents and other harmful stuff. So we’ve included a tag that reminds you to leave the natural coloured products away from the jeans until after they’ve had a few turns in the wash. If you’re not sure just wash the jeans with navy’s only for a few washes before teaming it up with natural undies, singlets or T’s. It won’t be forever but we thought you’d thank us for the tip. Our friend the Organic Boy is now wearing his natural organic boy undies with his denim jeans, we think it took about 3 washes.

  Our colours are so vivid and it’s still organic. Dyes always have a chemical element to them other than vegetable dyes, but these have difficulty holding up commercially (they fade quickly). We chose colour because we are clothing children and it’s a wonderful way to colour their world. To do this safely we choose to follow the Global Organic Textile Standard guidelines and our dyer changes some of their process for us to do so. We are proud that our dyer recycles their water and is checked by the EPA. This way we give you a colourful product for your child AND consider environmental impact at the same time.